Luxury Vinyl (LVT/LVP) flooring is the fastest growing category in the flooring market. It offers extremely realistic visuals that are often indistinguishable from real organic materials like hardwood, making it an excellent budget-friendly option. As a plastic product, it is waterproof, allowing it to be laid in wet areas off limits to laminate. While LVT is a flexible core product that thus requires more consideration during installation, the visuals and price more than make up for it.